Collection: Rubber Idea

Sawasdee Krap

For the past few years, Thailand has been slowly shifting into a plastic-free society. Retailers and consumers are switching to reusable fabric bags, which reminds us of the days when classic Thai tote bags, known as “Thung Yaam” (ถุงย่าม), were in trend. With its thick shoulder strap, a wide opening, and a size that is portable yet large enough to store everyday items, we wanted to revive this classic design with a little twist. Our goal is to create a product that is nostalgic, as well as innovative in its function and materiality.

Natural rubber is our solution. Along with its durability and elasticity, rubber is easy to clean and maintain. Since Thailand is one of the top producers of rubber in the world, the material is readily and locally available. Furthermore, natural rubber is biodegradable and can be recycled. We aim to break the stereotype that rubber-based products are solely functional and unfashionable; this is where our concept of an “Environmental-friendly Rubber-bag” (directly translating to “condom” in Thai) kick started.